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Get oriented to the course and your learning journey. Learn how to navigate through each stage, what you'll be doing along the way, and how the lessons, case studies, practice activities, and planning tools fit together. Start here to understand how the course works and how to get the most from each step.

How to Navigate the Course

Introduction

Build your understanding of CRM through three connected units. Start by learning how a CRM works and what it can support, see those concepts applied in realistic business situations, and then reflect on how a CRM could fit into your own processes.

Read

Case Studies

Reflect

Learn

Build your confidence with CRM through hands-on practice in a sandbox environment. Explore how the system works, complete realistic tasks, and practice using the features and workflows a business might rely on every day.

Practice

Put your CRM knowledge into practice. Work through realistic activities that help you organize information, think through CRM processes, and apply what you've learned to a practical business situation.

Use a Practice Business

Evaluate

Implementation

Go Live and Monitoring 

Apply

Bring everything together and take your work with you. Reflect on what you've learned, check your progress, and capture your completed evaluation, implementation plan, and go-live notes. Finish the course with a clearer understanding of CRM and a practical plan you can use beyond the course.

Complete and Take it With You!

Complete

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 Fundamentals course

 <h1 style="font-family: Montserrat, Arial, sans-serif; font-weight: 800; letter-spacing: -0.02em; margin: 0px 0px 18px; color: rgb(26, 26, 26); text-align: left; font-size: 34px; line-height: 1.2;">Customer Relationship Management Systems (CRM) Fundamentals</h1>

 <span style="color: rgb(26, 26, 26); font-family: Montserrat, Arial, sans-serif; font-size: 12px; line-height: 1.4; padding: 5px 12px; border-radius: 999px; margin: 0px 6px 6px 0px; display: inline-block; border: 1px solid rgb(245, 158, 11); background: rgb(245, 158, 11);">Self-paced&nbsp; <span style="color: rgb(63, 63, 70); font-family: Montserrat, Arial, sans-serif; font-size: 12px; line-height: 1.4; padding: 5px 12px; border-radius: 999px; margin: 0px 6px 6px 0px; display: inline-block; border: 1px solid rgb(212, 212, 216); background: rgb(244, 244, 245);">Hands-on CRM playground&nbsp; <span style="color: rgb(63, 63, 70); font-family: Montserrat, Arial, sans-serif; font-size: 12px; line-height: 1.4; padding: 5px 12px; border-radius: 999px; margin: 0px 6px 6px 0px; display: inline-block; border: 1px solid rgb(212, 212, 216); background: rgb(244, 244, 245);">No prior experience needed

 <h2 style="font-family: Montserrat, Arial, sans-serif; font-weight: 700; letter-spacing: -0.01em; margin: 44px 0px 16px; padding-top: 20px; border-top: 3px solid rgb(26, 26, 26); color: rgb(26, 26, 26); text-align: left; font-size: 26px; line-height: 1.25;">Course Description</h2>

 Customer Relationship Management (CRM) systems help organizations manage customer information, sales opportunities, communications, follow-up, and relationships in one place.

 Customer Relationship Management Systems (CRM) Fundamentals gives business professionals a practical foundation for understanding how CRM systems work, how to evaluate different options, and how to prepare for implementation.

 Learn how CRM systems work, practice using one, and build the knowledge to evaluate and implement the right system for your needs.

 The course is organized into three major sections: Learn, Practice, and Apply. Each section builds on the one before it, taking you from understanding CRM systems to practicing with one and applying what you learn to a real software decision and implementation plan.

 <h2 style="font-family: Montserrat, Arial, sans-serif; font-weight: 700; letter-spacing: -0.01em; margin: 44px 0px 16px; padding-top: 20px; border-top: 3px solid rgb(26, 26, 26); color: rgb(26, 26, 26); text-align: left; font-size: 26px; line-height: 1.25;">How the Course Works</h2>

 <h3 style="font-family: Montserrat, Arial, sans-serif; font-weight: 800; letter-spacing: 0.02em; margin: 28px 0px 12px; color: rgb(26, 26, 26); text-align: left; font-size: 18px; line-height: 1.3;">01 | LEARN</h3>

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 <li style="padding: 12px 18px; margin-bottom: 8px; background: rgb(250, 250, 250); border-left: 4px solid rgb(245, 158, 11); border-radius: 0px 8px 8px 0px;">Read Learn what a CRM system is, how its core features work together, and why security and access matter.</li>
 <li style="padding: 12px 18px; margin-bottom: 8px; background: rgb(250, 250, 250); border-left: 4px solid rgb(245, 158, 11); border-radius: 0px 8px 8px 0px;">Reflect Connect what you learned to your own situation. Identify your biggest CRM pain points and the features that could make the most difference.</li>
 <li style="padding: 12px 18px; margin-bottom: 8px; background: rgb(250, 250, 250); border-left: 4px solid rgb(245, 158, 11); border-radius: 0px 8px 8px 0px;">Case Studies See how different businesses approach CRM systems and consider what applies to your own situation.</li>
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 <h3 style="font-family: Montserrat, Arial, sans-serif; font-weight: 800; letter-spacing: 0.02em; margin: 28px 0px 12px; color: rgb(26, 26, 26); text-align: left; font-size: 18px; line-height: 1.3;">02 | PRACTICE</h3>

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 <li style="padding: 12px 18px; margin-bottom: 8px; background: rgb(250, 250, 250); border-left: 4px solid rgb(245, 158, 11); border-radius: 0px 8px 8px 0px;">Practice Work inside a hands-on CRM playground. Add contacts, log communications, move deals through a pipeline, create tasks, and explore customer records in a safe environment.</li>
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 <h3 style="font-family: Montserrat, Arial, sans-serif; font-weight: 800; letter-spacing: 0.02em; margin: 28px 0px 12px; color: rgb(26, 26, 26); text-align: left; font-size: 18px; line-height: 1.3;">03 | APPLY</h3>

 <ul style="list-style: none; padding: 0px; margin: 0px 0px 16px;">
 <li style="padding: 12px 18px; margin-bottom: 8px; background: rgb(250, 250, 250); border-left: 4px solid rgb(245, 158, 11); border-radius: 0px 8px 8px 0px;">Evaluate Use a structured framework to compare and score CRM options based on your specific needs, priorities, and business context.</li>
 <li style="padding: 12px 18px; margin-bottom: 8px; background: rgb(250, 250, 250); border-left: 4px solid rgb(245, 158, 11); border-radius: 0px 8px 8px 0px;">Implementation Turn your decision into a plan. Define your team, timeline, data migration, risks, responsibilities, and go-live readiness.</li>
 <li style="padding: 12px 18px; margin-bottom: 8px; background: rgb(250, 250, 250); border-left: 4px solid rgb(245, 158, 11); border-radius: 0px 8px 8px 0px;">Go-Live &amp; Monitoring Choose a launch approach, define success measures, create a feedback process, and plan for ongoing review after launch.</li>
 <li style="padding: 12px 18px; margin-bottom: 8px; background: rgb(250, 250, 250); border-left: 4px solid rgb(245, 158, 11); border-radius: 0px 8px 8px 0px;">Complete Review your work, rate your confidence, and take your completed CRM workbook with you.</li>
 </ul>

 <h2 style="font-family: Montserrat, Arial, sans-serif; font-weight: 700; letter-spacing: -0.01em; margin: 44px 0px 16px; padding-top: 20px; border-top: 3px solid rgb(26, 26, 26); color: rgb(26, 26, 26); text-align: left; font-size: 26px; line-height: 1.25;">What You'll Learn</h2>

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 <li style="padding: 12px 0px; border-bottom: 1px solid rgb(232, 230, 224);"><span style="display: inline-block; width: 24px; height: 24px; line-height: 24px; text-align: center; border-radius: 50%; background: rgb(255, 247, 230); border: 1px solid rgb(240, 220, 138); color: rgb(138, 90, 0); font-size: 12px; font-weight: 700; text-indent: 0px; margin-right: 12px;">&#10003;What a CRM is and how it replaces scattered spreadsheets, inboxes, and memory with one shared record of every customer relationship</li>
 <li style="padding: 12px 0px; border-bottom: 1px solid rgb(232, 230, 224);"><span style="display: inline-block; width: 24px; height: 24px; line-height: 24px; text-align: center; border-radius: 50%; background: rgb(255, 247, 230); border: 1px solid rgb(240, 220, 138); color: rgb(138, 90, 0); font-size: 12px; font-weight: 700; text-indent: 0px; margin-right: 12px;">&#10003;How a sales pipeline works and how a CRM tracks each opportunity from first contact to closed sale</li>
 <li style="padding: 12px 0px; border-bottom: 1px solid rgb(232, 230, 224);"><span style="display: inline-block; width: 24px; height: 24px; line-height: 24px; text-align: center; border-radius: 50%; background: rgb(255, 247, 230); border: 1px solid rgb(240, 220, 138); color: rgb(138, 90, 0); font-size: 12px; font-weight: 700; text-indent: 0px; margin-right: 12px;">&#10003;The five core CRM features: contact management, lead tracking, pipeline visibility, automation, and reporting</li>
 <li style="padding: 12px 0px; border-bottom: 1px solid rgb(232, 230, 224);"><span style="display: inline-block; width: 24px; height: 24px; line-height: 24px; text-align: center; border-radius: 50%; background: rgb(255, 247, 230); border: 1px solid rgb(240, 220, 138); color: rgb(138, 90, 0); font-size: 12px; font-weight: 700; text-indent: 0px; margin-right: 12px;">&#10003;What to look for in CRM security and access, including multi-user logins, role-based permissions, encryption, two-factor authentication, audit logs, and compliance certifications</li>
 <li style="padding: 12px 0px; border-bottom: 1px solid rgb(232, 230, 224);"><span style="display: inline-block; width: 24px; height: 24px; line-height: 24px; text-align: center; border-radius: 50%; background: rgb(255, 247, 230); border: 1px solid rgb(240, 220, 138); color: rgb(138, 90, 0); font-size: 12px; font-weight: 700; text-indent: 0px; margin-right: 12px;">&#10003;How to create and tag contacts, log calls and emails, convert leads into deals, move deals through a pipeline, and manage customer records and follow-up tasks</li>
 <li style="padding: 12px 0px; border-bottom: 1px solid rgb(232, 230, 224);"><span style="display: inline-block; width: 24px; height: 24px; line-height: 24px; text-align: center; border-radius: 50%; background: rgb(255, 247, 230); border: 1px solid rgb(240, 220, 138); color: rgb(138, 90, 0); font-size: 12px; font-weight: 700; text-indent: 0px; margin-right: 12px;">&#10003;Which CRM pain points show up in your own business, and what they cost you</li>
 <li style="padding: 12px 0px; border-bottom: 1px solid rgb(232, 230, 224);"><span style="display: inline-block; width: 24px; height: 24px; line-height: 24px; text-align: center; border-radius: 50%; background: rgb(255, 247, 230); border: 1px solid rgb(240, 220, 138); color: rgb(138, 90, 0); font-size: 12px; font-weight: 700; text-indent: 0px; margin-right: 12px;">&#10003;How to define your team size, budget, mobile needs, and non-negotiables before you compare vendors</li>
 <li style="padding: 12px 0px; border-bottom: 1px solid rgb(232, 230, 224);"><span style="display: inline-block; width: 24px; height: 24px; line-height: 24px; text-align: center; border-radius: 50%; background: rgb(255, 247, 230); border: 1px solid rgb(240, 220, 138); color: rgb(138, 90, 0); font-size: 12px; font-weight: 700; text-indent: 0px; margin-right: 12px;">&#10003;How to compare and score CRM options across seven criteria, and which questions to ask each vendor</li>
 <li style="padding: 12px 0px; border-bottom: 1px solid rgb(232, 230, 224);"><span style="display: inline-block; width: 24px; height: 24px; line-height: 24px; text-align: center; border-radius: 50%; background: rgb(255, 247, 230); border: 1px solid rgb(240, 220, 138); color: rgb(138, 90, 0); font-size: 12px; font-weight: 700; text-indent: 0px; margin-right: 12px;">&#10003;The red flags to watch for during vendor conversations, such as unclear data export, hidden fees, and vague support terms</li>
 <li style="padding: 12px 0px; border-bottom: 1px solid rgb(232, 230, 224);"><span style="display: inline-block; width: 24px; height: 24px; line-height: 24px; text-align: center; border-radius: 50%; background: rgb(255, 247, 230); border: 1px solid rgb(240, 220, 138); color: rgb(138, 90, 0); font-size: 12px; font-weight: 700; text-indent: 0px; margin-right: 12px;">&#10003;How to plan an implementation, including your team, timeline, data migration, risks, and go-live readiness checklist</li>
 <li style="padding: 12px 0px;"><span style="display: inline-block; width: 24px; height: 24px; line-height: 24px; text-align: center; border-radius: 50%; background: rgb(255, 247, 230); border: 1px solid rgb(240, 220, 138); color: rgb(138, 90, 0); font-size: 12px; font-weight: 700; text-indent: 0px; margin-right: 12px;">&#10003;How to choose between a big bang and a phased rollout, then track success metrics, gather feedback, and schedule regular reviews after launch</li>
 </ul>

 <h2 style="font-family: Montserrat, Arial, sans-serif; font-weight: 700; letter-spacing: -0.01em; margin: 44px 0px 16px; padding-top: 20px; border-top: 3px solid rgb(26, 26, 26); color: rgb(26, 26, 26); text-align: left; font-size: 26px; line-height: 1.25;">Who Should Enroll</h2>

 This course is designed for anyone who wants to understand, choose, or improve the way their business manages customer relationships, including:

 <ul style="list-style: none; padding: 0px; margin: 0px 0px 16px;">
 <li style="padding: 12px 18px; margin-bottom: 8px; background: rgb(250, 250, 250); border-left: 4px solid rgb(245, 158, 11); border-radius: 0px 8px 8px 0px;">Small business owners and freelancers who need a better way to keep track of customers and leads</li>
 <li style="padding: 12px 18px; margin-bottom: 8px; background: rgb(250, 250, 250); border-left: 4px solid rgb(245, 158, 11); border-radius: 0px 8px 8px 0px;">Sales, marketing, and customer service team members who work with customer records every day</li>
 <li style="padding: 12px 18px; margin-bottom: 8px; background: rgb(250, 250, 250); border-left: 4px solid rgb(245, 158, 11); border-radius: 0px 8px 8px 0px;">Office managers and operations leads responsible for how customer information is shared</li>
 <li style="padding: 12px 18px; margin-bottom: 8px; background: rgb(250, 250, 250); border-left: 4px solid rgb(245, 158, 11); border-radius: 0px 8px 8px 0px;">Decision-makers evaluating a CRM for a business, department, or team</li>
 <li style="padding: 12px 18px; margin-bottom: 8px; background: rgb(250, 250, 250); border-left: 4px solid rgb(245, 158, 11); border-radius: 0px 8px 8px 0px;">Teams moving from spreadsheets, inboxes, or sticky notes to a shared system</li>
 <li style="padding: 12px 18px; margin-bottom: 8px; background: rgb(250, 250, 250); border-left: 4px solid rgb(245, 158, 11); border-radius: 0px 8px 8px 0px;">Teams that already use a CRM and want to check how well it fits their needs</li>
 <li style="padding: 12px 18px; margin-bottom: 8px; background: rgb(250, 250, 250); border-left: 4px solid rgb(245, 158, 11); border-radius: 0px 8px 8px 0px;">Trainers and team leaders preparing people for a CRM rollout</li>
 <li style="padding: 12px 18px; margin-bottom: 8px; background: rgb(250, 250, 250); border-left: 4px solid rgb(245, 158, 11); border-radius: 0px 8px 8px 0px;">Students and career changers building foundational business software literacy</li>
 </ul>

 No technical background is required. You do not need to know how to code, and you do not need to have used a CRM before.

 &copy; 2026 SoftwareLit


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Learn how CRM systems work, practice using one, and apply what you learn to evaluate options and plan an implementation. Compare and score systems, prepare for go-live, and take a completed CRM workbook with you.

Course content

Customer Relationship Management Systems (CRM) Fundamentals

Ashley Boucher